Asphalt Green needed to grow individual giving, deepen awareness of their free community programs, and strengthen corporate relationships, all while producing large-scale events that demonstrated the impact of that generosity in real time.
Embedded with the development team and working in close partnership with marketing, I led fundraising communications across galas, community events of 1,000+, large-scale corporate volunteer activations, and year-end campaigns. I also produced a 12-part video content series deployed across social and live event platforms.
Every campaign I managed delivered double-digit fundraising growth, averaging $100K annually — including the organization's first-ever gala to break $1 million.
My Role: Campaign & Events Lead
Fundraising communications
Event & gala communications (1,000+ attendees)
Corporate volunteer coordination (150+)
Year-end campaign strategy
Video content series creation & deployment (12 parts)
Results:
$1M+ First-ever gala to break $1 million
$100K Average Annual Funds Raised
Double-digit Fundraising Growth
