About Erica

I'm a senior communications strategist with a grounded and open-minded approach.

I connect dots. I chase good stories. I ask a lot of questions and listen carefully to the answers. I'm comfortable going big or working with precision, and I'm not afraid to push back when alignment is at stake. A good pivot is valuable. So is knowing when to hold the line.

What sets my work apart is depth. I bring a genuine understanding of people — what they need, what they're avoiding, and what will resonate.

That comes from lived and learned experience, personal and professional, and it's what allows me to uncover and appreciate human truths. I use this to give communications its credibility and staying power.

Y también... no le falta sazón.

A woman with curly hair working on a laptop at a table inside a coffee shop, with a Starbucks cup beside her.